Bruno Barduchi

Evaluator
DISC Type : Cds

Sr. Manager – E-commerce B2B & Trade Marketing Indirect Channel at Reckitt

São Paulo, Brazil

Overview

Bruno has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Bruno has no verified topics they care about

Media Appearances

Bruno has no verified media appearances

Work History

9-2024
Sr. Manager – E-commerce B2B & Trade Marketing Indirect Channel at Reckitt
1-2023 - 8-2024
Sr. Manager – E-commerce B2B & Product at Reckitt
12-2021 - 12-2022
Manager – E-commerce B2B & Product at Reckitt
1-2019 - 12-2019
Channel Specialist – Trade Marketing Key Accounts at Nestlé
1-2015 - 12-2018
Trainee Program – Sales, Trade Marketing & Digital Transformation at Unilever

Education

9-2024 - 6-2026
Executive MBA from IESE Business School
2010 - 2014
Bachelor's degree from UFSCar - Alumni

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, Brazil Job Level : Middle Designation : Sr. Manager – E-commerce B2B & Trade Marketing Indirect Channel at Reckitt
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bruno

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bruno take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bruno

Personality Compatibility


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