Bryan Carroll

Collaborator
DISC Type : is

General Manager UK and Ireland at Oatly

Kintbury, England, United Kingdom

Overview

Bryan Carroll is the General Manager for Oatly UK & Ireland, steering the brands growth with over 25 years of leadership experience. His career includes senior commercial roles at PepsiCo, SHS Drinks, and Mizkan Euro. He is focused on expanding partnerships and believes in plant-based products as a solution for a broken global food system. He holds a BA Hons from The University of Sheffield.

He is passionate about the hospitality sector and values industry events as an opportunity to connect with like-minded people. Bryan champions sustainability and advocates for progressive policies that support the growth of plant-based products, viewing them as crucial for a more sustainable food system. He enjoys celebrating his teams creative and impactful brand campaigns.

He is a vocal critic of what he terms "Big Dairy, " actively challenging the traditional dairy industrys market dominance and legal tactics.

Personality Overview

Consensus Builder

Fair-minded

Good Listener

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Plant-Based Advocacy
He is a vocal proponent for plant-based alternatives, believing they are a key part of creating a more sustainable global food system.
Brand Growth
He is focused on Oatly's next phase of growth in the UK, with a particular emphasis on expanding partnerships in foodservice and out-of-home channels.
Sustainable Food
He is proud of Oatly being recognized by UK consumers as a sustainable brand and advocates for mandatory carbon labeling on products.

Media Appearances

Bryan has no verified media appearances

Work History

11-2022
General Manager UK and Ireland at Oatly
3-2021 - 1-2023
Deputy Chief Operating Officer at Mizkan Euro Ltd
11-2018 - 3-2021
Sales & Marketing Director at Mizkan Euro Ltd
9-2016 - 10-2018
Sales Director at SHS Drinks
3-2014 - 8-2016
Commercial Sr Director - UK Snacks at Pepsico

Education

1995 - 1998
BA Hons from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 18 Location : Kintbury, England, United Kingdom Job Level : Senior Designation : General Manager UK and Ireland at Oatly
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show them how they look good by making this decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Bryan

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Bryan take some risk or not?

  • They probably won’t put a lot at risk.

You And Bryan

Personality Compatibility


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