Juliette Durkin-Vye

Observer
DISC Type : ci

OOH Director at Oatly

Greater London, England, United Kingdom

Overview

Juliette Durkin-Vye is the OOH Director at Oatly, bringing extensive experience from senior commercial and Out of Home director roles at illycaffè and Campari Group. Her career demonstrates a strong focus on driving sales and brand presence within the food and beverage industry. She holds a degree from London Metropolitan University.

Based on her educational background, Juliette has a foundation in the creative arts, having studied Fine Art. This suggests an appreciation for aesthetics and creative expression, complementing her commercial career.

Unique fact: Before embarking on her successful commercial career, Juliette studied Fine Art at the Arts Institute Bournemouth.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Out-of-Home Markets
Her entire recent career, including roles at Oatly and illycaffè, has been dedicated to leading and expanding Out-of-Home (OOH) channel strategies.
Commercial Leadership
She has a proven track record of commercial leadership, holding titles like Commercial Director and UK Head of Sales at major beverage companies.
F&B Industry
Her professional history at Oatly, illycaffè, and Campari Group shows a deep and consistent focus on the food and beverage sector.

Media Appearances

Juliette has no verified media appearances

Work History

5-2025
OOH Director at Oatly
9-2023 - 5-2025
Commercial Director at illycaffè
11-2020 - 9-2023
Out of Home Director - UK at illycaffè
12-2019 - 11-2020
Head of Out of Home & Customer Experience - UK & Ireland at illycaffè
1-2019 - 12-2019
UK Head of IFT Sales & Prestige/Advocacy at Campari Group

Education

2006 - 2009
Degree from London Metropolitan University
2003 - 2004
Fine Art from Arts Institute Bournemouth

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : OOH Director at Oatly
URL has been copied!

Insights For Selling To Juliette

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliette is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Juliette

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Juliette move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Juliette take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Juliette

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.