Bryan Jaynes

Energizer
DISC Type : I

VP Product Management at Taylor Farms

Salinas, California, United States

Overview

Bryan Jaynes is the VP of Product Management at Taylor Farms, with extensive CPG experience at brands like Ready Pac and SeaPak. Holding an M. B. A. from Washington University in St. Louis, he excels at leveraging consumer insights for product innovation and profit growth. Colleagues often describe him as a visionary, strategic, and inspirational leader.

Bryan attended The University of Tulsa for his undergraduate degree and later lived in St. Louis for his M. B. A. His interests include major business publications and large-scale retail, suggesting a keen focus on consumer and market dynamics. In 2019, he was noted as a parent donor at Santa Catalina School.

He was instrumental in building Rich Products retail seafood business to record revenue levels, managing a $150 million brand portfolio.

Personality Overview

Big Picture Person

Relationship Oriented

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

CPG Brand Management
Has a long career leading marketing and product strategy for category-leading food and beverage brands including Taylor Farms, Ready Pac, and SeaPak.
Food Product Innovation
Focuses on leading cross-functional teams to develop and launch new products that are driven by consumer, culinary, and customer insights.
Consumer Marketing
Recently led a humorous and clever marketing campaign for Taylor Farms to better connect the fresh food brand with consumers, similar to major snack brands.

Media Appearances

Taylor Farms Launches New Mini Chopped Kits; Bryan Jaynes and Charis Neves. Featured in AndNowUKnow

See Now

Work History

3-2016
VP Product Management at Taylor Farms
10-2015 - 2-2016
Director of Marketing & Product Management - Complete Salads at Taylor Farms
7-2013 - 9-2015
Senior Director of Marketing, Bistro Bowls at Ready Pac Produce
6-2011 - 7-2013
Director of Marketing, Salad at Ready Pac Produce
7-2005 - 11-2010
Director of Marketing, SeaPak Brand at Rich Products Corporation, Consumer Brands Division

Education

1997 - 2000
M.B.A. from Washington University in St. Louis - Olin Business School
1986 - 1990
B.S.B.A. from The University of Tulsa

More Information

Social Presence :

Prographics :

Exp : 24 Location : Salinas, California, United States Job Level : Senior Designation : VP Product Management at Taylor Farms
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bryan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bryan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Bryan

Personality Compatibility


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