César Oseguera

Researcher
DISC Type : Cs

District Sales Leader, Startups US Central at Amazon Web Services (AWS)

Austin, Texas, United States

Overview

César leads the US Central Startup team at AWS, leveraging extensive sales leadership experience from roles across Latin America with Rackspace, EMC, and Dell. He holds an MBA and is an AWS Certified Solutions Architect. Colleagues describe him as a passionate coach and dedicated team player.

As a bilingual (English and Spanish) leader, César is deeply committed to helping entrepreneurs and startups innovate and scale. He is passionate about seeing new ventures succeed and actively engages with the startup community, sharing insights and opportunities to foster growth and build the future of technology.

He has a proven track record of spearheading the growth and expansion of sales efforts for major tech companies in both LATAM and US markets.

Personality Overview

Self-Disciplined

Perfectionist

Cost Conscious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Startup Innovation
His current role is dedicated to helping startups scale using cloud technology. He actively posts about new opportunities for founders and entrepreneurs within the AWS ecosystem.
Generative AI
He recently shared insights from an AWS Summit, highlighting his interest in new generative AI services like Amazon Bedrock and their transformative potential.
LATAM Tech Markets
He has deep expertise in developing and executing commercial strategy for Latin America, having led sales and expansion efforts for AWS and Rackspace across the region.

Media Appearances

César has no verified media appearances

Work History

7-2025
District Sales Leader, Startups US Central at Amazon Web Services (AWS)
7-2020 - 7-2025
Startup Sales Manager LATAM at Amazon Web Services (AWS)
9-2014 - 7-2020
LATAM Sales Director at Rackspace, the #1 managed cloud company
7-2012 - 9-2014
Strategic Accounts District Sales Director at EMC
8-2007 - 7-2012
SENIOR SALES MANAGER – Corporate, Public & Channel, Large Enterprise at EMC

Education

2000 - 2003
Master of Business Administration (M.B.A.) from Tecnológico de Monterrey
1997 - 1997
Diploma from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 28 Location : Austin, Texas, United States Job Level : Senior Designation : District Sales Leader, Startups US Central at Amazon Web Services (AWS)
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Insights For Selling To César

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with César is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from César

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will César move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can César take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And César

Personality Compatibility


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