Callum Whiteford

Planner
DISC Type : Sc

Head of Communications and Corporate Affairs - EMEA at RES

Greater Glasgow Area, United Kingdom

Overview

Callum has no verified overview

Personality Overview

Slower Adopter

Deliberate

Not Very Vocal

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Callum has no verified topics they care about

Media Appearances

Callum has no verified media appearances

Work History

10-2024
Head of Communications and Corporate Affairs - EMEA at RES
6-2023 - 10-2024
Head of Marketing, Communications and Corporate Affairs - UK&I at RES
3-2022 - 7-2023
Head of Communications - UK&I at RES
6-2012 - 12-2015
Development Relations Coordinator, Scotland at Banks Group, Durham

Education

2008 - 2012
BSc from The University of Edinburgh
2014 - 2015
Postgraduate Diploma from Queen Margaret University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Glasgow Area, United Kingdom Job Level : Mid-senior Designation : Head of Communications and Corporate Affairs - EMEA at RES
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Insights For Selling To Callum

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Callum is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Callum

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Callum move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Callum take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Callum

Personality Compatibility


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