Calum Foster

Pioneer
DISC Type : dsi

Head Of Commercial Sales at Brook Green Supply

United Kingdom

Overview

Calum Foster is the Head of Commercial Sales at Brook Green Supply, leading the commercial direct sales team. He has a demonstrated history of career progression in sales management, holding multiple leadership positions at Bionic before his current role. He has a background in Economics from Braintree Sixth Form.

Calum values building and maintaining strong professional relationships, turning former colleagues into clients. He enjoys socializing with business contacts in informal settings, such as attending football matches, indicating a personable and network-oriented approach.

He successfully bridges past and present professional circles, hosting former colleagues as new clients.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Sales Leadership
He is actively building his Commercial Direct Sales Team at Brook Green Supply, indicating a focus on leadership and team growth.
Client Relationships
He focuses on turning professional connections into client partnerships, exemplified by hosting former colleagues at a Chelsea FC match.
Professional Networking
Actively maintains his network by socializing with contacts from previous companies, fostering a blend of collegial and client-focused interactions.

Media Appearances

Calum has no verified media appearances

Work History

3-2025
Head Of Commercial Sales at Brook Green Supply
4-2024 - 3-2025
Sales Manager at Bionic
2-2022 - 5-2024
Senior Team Leader at Bionic
3-2020 - 2-2022
Major Business Team Leader at Bionic at Bionic
4-2017 - 3-2020
Major Business - Corporate Account Manager at Make It Cheaper

Education

2012 - 2014
Economics from Braintree Sixth Form
Education details unavailable from Notley High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Head Of Commercial Sales at Brook Green Supply
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Insights For Selling To Calum

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Calum is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Calum

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Calum move?

  • They are generally fast movers and can take quick decisions
  • Can Calum take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Calum

Personality Compatibility


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