Carina Østergaard

Inquirer
DISC Type : dc

Senior Lead - Corporate Branding & Communication at KK Group

Aarhus, Central Denmark Region, Denmark

Overview

Carina is a senior communication professional at KK Group, specializing in corporate branding and reputation strategy. With a background from Danmarks Medie- og Journalisthøjskole and extensive experience at Arla Foods, she excels in media relations, crisis management, and strategic communications, particularly within the renewable energy sector.

She is passionate about simplifying complex subjects and using compelling stories to inspire and motivate people. Her enthusiasm and positive attitude are noted by colleagues, along with a collaborative approach to her work. Carina enjoys connecting with industry leaders to discuss the future of technology and business.

After over nine years in the dairy industry, she made a significant career move into the wind energy sector.

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Renewable Energy Transition
Her current role at KK Wind Solutions and attendance at events like WindEurope 2025 highlight her focus on sustainable energy solutions and the future of the wind industry.
Corporate Storytelling
Her profile emphasizes a passion for finding and using good stories to strengthen relationships and create coherence between strategy and product.
International Growth
She recently celebrated KK Wind Solutions' global expansion with new facilities in India and the company surpassing EUR 1 billion in revenue, indicating a focus on global business.

Media Appearances

Carina has no verified media appearances

Work History

2-2025
Senior Lead - Corporate Branding & Communication at KK Group
11-2021 - 1-2025
PR & Communication Manager at Arla Foods
4-2019 - 11-2021
Corporate Communications Manager at Arla Foods
9-2016 - 4-2019
Corporate Press Officer at Arla Foods
2-2016 - 9-2016
Corporate Communications Consultant at Arla Foods

Education

2014 - 2016
cand.public from Danmarks Medie- og Journalisthøjskole
2010 - 2013
Bachelor of Arts (BA) from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Aarhus, Central Denmark Region, Denmark Job Level : N/A Designation : Senior Lead - Corporate Branding & Communication at KK Group
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Insights For Selling To Carina

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Carina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Carina move?

  • Their decision making speed is somewhere in the middle.
  • Can Carina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Carina

Personality Compatibility


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