Carlos Baeza Ordax

Critic
DISC Type : C

Director Global Procurement at Sonova Group

Zurich, Zurich, Switzerland

Overview

As Director of Global Procurement at Sonova Group, Carlos specializes in creating resilient, future-ready supply chains using AI and digital strategies. With a background in Management Engineering, colleagues describe him as a committed and motivating professional who excels at building winning teams.

Outside of work, Carlos is an avid mountaineer who undertakes challenging climbs like Mont Blanc with lifelong friends. He views these expeditions not just as adventures but as valuable opportunities to learn and apply lessons in leadership and teamwork in demanding, real-world situations.

He recently undertook an expedition to climb Mont Blanc, framing it as a source of valuable leadership lessons learned at 4, 000 meters.

Personality Overview

Information Seeker

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

AI in Procurement
He emphasizes integrating AI and digital tools to transform procurement and build resilient, future-ready supply chains, making it a core professional focus.
Supply Chain Resilience
A key part of his stated mission is to blend geopolitical foresight, ESG, and compliance to create robust supply chains across international markets.
Leadership Lessons
He actively seeks leadership lessons from unconventional experiences, such as his recent attempt to climb Mont Blanc with his friends.

Media Appearances

Carlos has no verified media appearances

Work History

5-2023
Director Global Procurement at Sonova Group
7-2022 - 5-2023
Director Global Procurement at Sonova Group
8-2021 - 6-2022
Global Procurement Category Manager at Sonova Group
11-2020 - 8-2021
Senior Project Buyer at OUIGO España
4-2020 - 8-2021
Founder at print2plant

Education

Management Engineering from Universidad de Valladolid
Project management course from EIGP, Escuela Internacional de Gestión de Proyectos

More Information

Social Presence :

Prographics :

Exp : 7 Location : Zurich, Zurich, Switzerland Job Level : Mid-senior Designation : Director Global Procurement at Sonova Group
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Carlos

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carlos take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carlos

Personality Compatibility


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