Carlos Borda

Critic
DISC Type : C

Director Charging Systems Solutions (Director of Product Management) at Sonova Group

Zurich, Switzerland

Overview

Carlos Borda is a global business leader with over 20 years of international experience, currently serving as the Director of Charging Systems Solutions at Sonova Group. He specializes in product management, business transformation, and bringing new technology to market, holding an MBA from IMD. Colleagues describe him as structured, practical, and unflappable.

His publications on fiber optic sensing for pipeline and umbilical monitoring showcase a deep technical expertise outside his current industry.

Personality Overview

Negotiator

ROI Driven

Critic

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Hearing Care Tech
Currently leads product management for charging systems at Sonova (Phonak) and actively promotes their latest AI-powered hearing solutions.
Product Innovation
His entire career focuses on new product development, innovation processes, and taking new technologies to market, from Danaher to Sonova.
Business Transformation
A core theme in his profile, focused on driving change, leading transformational initiatives, and using lean processes for commercial growth.

Media Appearances

Carlos has no verified media appearances

Work History

7-2023
Director Charging Systems Solutions (Director of Product Management) at Sonova Group
6-2021 - 3-2023
Director Print & Packaging Business Unit at Danaher Corporation
8-2019 - 6-2021
Director Marketing EMEA at Danaher Corporation
8-2018 - 7-2019
Growth Danaher Business System Leader at Danaher Corporation
MBA Consultant (IMD MBA assignment) at Honeywell

Education

2016 - 2016
Master of Business Administration (MBA) from IMD
2008 - 2009
PAGAP - Advanced Programme in Project Management and Evaluation from Católica Lisbon School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 12 Location : Zurich, Switzerland Job Level : Mid-senior Designation : Director Charging Systems Solutions (Director of Product Management) at Sonova Group
URL has been copied!

Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carlos

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carlos take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carlos

Personality Compatibility


Other Sonova Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.