Carlos De Cardenas

Inquirer
DISC Type : cd

Vice President of Business Development at Broxel

Mexico City, Mexico

Overview

Carlos is a seasoned executive with a 30-year career in consumer banking and payments at firms like Mastercard, Banamex, and now Broxel. An MBA from NYU Stern, he is a P&L business manager with a strong focus on commercial development and technology-based payment solutions.

He is keenly interested in the application of new technologies, recently sharing his pride in launching TENGO! , a unique platform designed to control and administer company resources and vouchers.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Embedded Finance
He has explicitly stated a keen interest in embedded finance as a key area of focus in his professional experience.
Payment Solutions
His career revolves around developing technology-based payment and collections solutions, highlighted by his promotion of the TENGO! platform.
AI & Customer Focus
He has a special interest in the application of AI and maintaining a strong customer focus in financial technology solutions.

Media Appearances

Carlos has no verified media appearances

Work History

6-2013
Vice President of Business Development at Broxel
9-2005 - 5-2013
Sr. VP at Mastercard
1993 - 2005
VP Consumer Banking at Banamex

Education

1996 - 1998
MBA from NYU Stern School of Business
1988 - 1992
Ingeniería from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 33 Location : Mexico City, Mexico Job Level : Senior Designation : Vice President of Business Development at Broxel
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carlos

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Carlos take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carlos

Personality Compatibility


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