Carlos Ferreira πŸš€πŸ’‘

Sharpshooter
DISC Type : CD

Vice President of Sales - Omni & Digital Acceleration at Reckitt

New York City Metropolitan Area, United States

Overview

Carlos is the Vice President of Sales at Reckitt, an omnichannel and eCommerce expert with over 17 years of CPG experience. He focuses on digital transformation and sustainable growth. People who have worked with him describe him as exceptionally passionate, creative, and energetic.


His colleagues consistently praise his "infectious energy" and ability to think outside the box to achieve excellent results.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Precise But Practical

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Omnichannel Acceleration
His current title is VP of Sales for Omni & Digital Acceleration, and he frequently posts about shaping the future of omnichannel at Reckitt.
eCommerce Growth
He has held numerous senior roles at Reckitt specifically focused on driving eCommerce sales across platforms like Amazon and for various health and hygiene brands.
Digital Transformation
A self-described digital transformation leader, he emphasizes the importance of adapting and changing business practices for the modern digital landscape.

Media Appearances

Carlos has no verified media appearances

Work History

3-2026
Vice President of Sales - Omni & Digital Acceleration at Reckitt
5-2024 - 3-2026
Vice President of Sales - Amazon & Last Mile - Health & Hygiene at Reckitt
4-2023 - 5-2024
eCommerce Vice President of Sales - Health North America at Reckitt
10-2020 - 4-2023
eCommerce Vice President of Sales - VMS (Vitamins, Minerals & Supplements) at Reckitt
7-2019 - 10-2020
eCommerce Sales Director - Bricks N’ Clicks - Health, VMS & Nutrition at Reckitt

Education

2007 - 2008
Business Management from Universitat Pompeu Fabra
2003 - 2008
Bachelor of Science (BS) from Universidade CatΓ³lica Portuguesa

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales - Omni & Digital Acceleration at Reckitt
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like β€˜it’s your decision’, β€˜strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a β€˜gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carlos

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carlos take some risk or not?

  • The risks don’t matter much to them.

You And Carlos

Personality Compatibility


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