Carolina Leite

Sharpshooter
DISC Type : DC

Head of Merchandising Category at Sephora BR at SEPHORA

São Paulo, São Paulo, Brazil

Overview

Carolina is the Head of Merchandising Category at Sephora Brazil, bringing over nine years of experience in product management and fashion buying. With a Masters in Consumer Behaviour from ESPM, colleagues describe her as a strategic, analytical, and results-focused leader with strong negotiation skills.

Passionate about the fashion and beauty industries, her work creating collections has involved travel to international hubs like Milan and Montevideo. She maintains a professional interest in major consumer brands such as Johnson & Johnson and Unilever, reflecting her focus on the broader retail landscape.

In her first year at Sephora, she led the challenging and exclusive launch of the major skincare brand "THE ORDINARY" in Brazil.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Thorough Evaluator

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Beauty Retail Strategy
Leads merchandising for Sephora Brazil and recently managed the exclusive, high-profile launch of skincare brand "THE ORDINARY" to capture a key market segment.
Fashion Merchandising
Has extensive experience as a product manager and fashion buyer for major Brazilian retailers like C&A and Lojas Marisa, focusing on assortment, buying, and profitability.
Consumer Behavior
Holds a Master's degree in Consumer Behaviour, using this expertise to inform product development, assortment strategies, and buying decisions in fashion and beauty.

Media Appearances

Carolina has no verified media appearances

Work History

1-2025
Head of Merchandising Category at Sephora BR at SEPHORA
12-2020 - 1-2025
Gerente de Produto - Kids at C&A Brasil
9-2020 - 12-2020
Gerente de Produto - Decoração at Montreal Moda e Casa
Product Manager at Lojas Marisa (3bi Brazilian Fashion Retailer)
Product Manager at Artsana Group SpA

Education

Executive MBA from CUOA Business School
Master of Business Administration - MBA from MBA USP/Esalq

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Merchandising Category at Sephora BR at SEPHORA
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carolina

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carolina take some risk or not?

  • The risks don’t matter much to them.

You And Carolina

Personality Compatibility


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