Carolina Leite in

Carolina Leite

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Head of Merchandising Category at Sephora BR at SEPHORA
📍 São Paulo, São Paulo, Brazil

Carolina is the Head of Merchandising Category at Sephora Brazil, bringing over nine years of experience in product management and fashion buying. With a Masters in Consumer Behaviour from ESPM, colleagues describe her as a strategic, analytical, and results-focused leader with strong negotiation skills.

Passionate about the fashion and beauty industries, her work creating collections has involved travel to international hubs like Milan and Montevideo. She maintains a professional interest in major consumer brands such as Johnson & Johnson and Unilever, reflecting her focus on the broader retail landscape.

In her first year at Sephora, she led the challenging and exclusive launch of the major skincare brand "THE ORDINARY" in Brazil.

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Experience
5 Years
Current Role
Head of Merchandising Category at Sephora BR
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Carolina cares about

Beauty Retail Strategy
Leads merchandising for Sephora Brazil and recently managed the exclusive, high-profile launch of skincare brand "THE ORDINARY" to capture a key market segment.
Fashion Merchandising
Has extensive experience as a product manager and fashion buyer for major Brazilian retailers like C&A and Lojas Marisa, focusing on assortment, buying, and profitability.
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Career

Work history

1-2025
Head of Merchandising Category at Sephora BR
SEPHORA
12-2020 - 1-2025
Gerente de Produto - Kids
C&A Brasil
9-2020 - 12-2020
Gerente de Produto - Decoração
Montreal Moda e Casa
Product Manager
Lojas Marisa (3bi Brazilian Fashion Retailer)
Product Manager
Artsana Group SpA
In the press

Media appearances

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Education
Executive MBA
CUOA Business School
Master of Business Administration - MBA
MBA USP/Esalq
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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