Caroline Braswell

Questioner
DISC Type : c

SVP, Social Media Intelligence at Truist

Birmingham, Alabama, United States

Overview

Caroline Braswell is the SVP of Social Media Intelligence at Truist, specializing in data analysis, social listening, and online reputation management. She holds a Bachelor of Arts from Auburn University and is certified as an Adobe Ad Academy Specialist, using her expertise to translate complex data into actionable insights for leadership and campaign strategy.

Outside of her direct role, Caroline is passionate about continuous learning and staying current with industry leaders, following organizations like Harvard Business Review and Ogilvy. She actively engages with her professional community, attending events and sharing insights with her team to foster growth and collaboration in the social media space.

Unique fact: Despite her senior role, she candidly states that sales is not her focus, but rather understanding the data and connections behind social media.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Social Media Intelligence
Her core function at Truist involves leading social listening, sentiment analysis, and incident response using tools like NetBase and Khoros.
Data-Driven Insights
She has a stated passion for understanding the "whys" behind social media data and making complex information understandable for teammates and leadership.
Online Reputation Management
A key responsibility in her current and previous roles has been monitoring and protecting the brand's online reputation through dedicated playbooks and analytics.

Media Appearances

Caroline has no verified media appearances

Work History

12-2019
SVP, Social Media Intelligence at Truist
2-2018 - 1-2024
Social Media- Operations & Analytics at SunTrust
8-2017 - 2-2018
Marketing Manager at Iron Age Office
6-2015 - 5-2017
Social Media Account Executive at Walker Sands Communications
1-2015 - 5-2015
PR & Social Media Intern at KC Projects, LLC

Education

2008 - 2013
Bachelor of Arts (B.A.) from Auburn University
2008 - 2013
Minor from Auburn University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Birmingham, Alabama, United States Job Level : Leadership Designation : SVP, Social Media Intelligence at Truist
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Caroline

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Caroline take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Caroline

Personality Compatibility


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