Caroline Braswell in

Caroline Braswell

Questioner · DISC type c
SVP, Social Media Intelligence at Truist
📍 Birmingham, Alabama, United States

Caroline Braswell is the SVP of Social Media Intelligence at Truist, specializing in data analysis, social listening, and online reputation management. She holds a Bachelor of Arts from Auburn University and is certified as an Adobe Ad Academy Specialist, using her expertise to translate complex data into actionable insights for leadership and campaign strategy.

Outside of her direct role, Caroline is passionate about continuous learning and staying current with industry leaders, following organizations like Harvard Business Review and Ogilvy. She actively engages with her professional community, attending events and sharing insights with her team to foster growth and collaboration in the social media space.

Unique fact: Despite her senior role, she candidly states that sales is not her focus, but rather understanding the data and connections behind social media.

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Experience
10 Years
Current Role
SVP, Social Media Intelligence
Job Level
Leadership
Location
Birmingham, Alabama, United States
Personality Overview

How Caroline shows up

Price-Sensitive
Cautious & Analytical
Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Caroline cares about

Social Media Intelligence
Her core function at Truist involves leading social listening, sentiment analysis, and incident response using tools like NetBase and Khoros.
Data-Driven Insights
She has a stated passion for understanding the "whys" behind social media data and making complex information understandable for teammates and leadership.
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Career

Work history

12-2019
SVP, Social Media Intelligence
Truist
2-2018 - 1-2024
Social Media- Operations & Analytics
SunTrust
8-2017 - 2-2018
Marketing Manager
Iron Age Office
6-2015 - 5-2017
Social Media Account Executive
Walker Sands Communications
1-2015 - 5-2015
PR & Social Media Intern
KC Projects, LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2013
Bachelor of Arts (B.A.)
Auburn University
2008 - 2013
Minor
Auburn University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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