Caroline Pugh

Enthusiast
DISC Type : i

Partner & Head of Value Creation at Era

New York, New York, United States

Overview

Caroline Pugh is the Partner and Head of Value Creation at Era, a global investment firm backed by leading family enterprises. She leverages the firms network to support technology companies solving major industrial challenges. An alumna of Virginia Tech, people who have worked with her describe her as a dynamic, creative, and inspirational master-connector.

Outside of her investment work, Caroline is deeply committed to humanitarian causes. She serves on the Board of the Mandela Institute for Humanity and has been a long-time advisor to the Mandela family, continuing Nelson Mandelas legacy of building a fair and just world through youth empowerment and leadership.

As a sophomore at Virginia Tech, she co-founded VirtualU, a company developing 3D human scanning technology, which was named one of the 50 most innovative student startups in the world.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Family Office Investing
Her career, from 8090 Partners to Era, is centered on harnessing the strategic capital and industry intelligence of multi-generational family offices for direct technology investments.
Investment Value Creation
Her role as Head of Value Creation focuses on going beyond capital, using her firm's extensive network to actively help portfolio companies build and scale their operations.
Industrial Technology
Her firm, Era, specifically targets investments in category-defining technology companies that are solving what they term "civilization's biggest industrial challenges. "

Media Appearances

Caroline Pugh – Partner, Era (Judge Profile). Featured in AI Poverty Challenge

See Now

Work History

Partner & Head of Value Creation at Era
1-2024
Board Member at Exponent
11-2018
Board Member at Mandela Institute for Humanity
1-2020 - 8-2022
Director at 8090 Partners

Education

Caroline has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Mid-senior Designation : Partner & Head of Value Creation at Era
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Caroline

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Caroline take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Caroline

Personality Compatibility


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