Carrie Shafir

Enigma
DISC Type : idc

Vice President Marketing, Tilray Beverages at Tilray Brands, Inc.

New York, New York, United States

Overview

Carrie has no verified overview

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Carrie has no verified topics they care about

Media Appearances

Carrie has no verified media appearances

Work History

6-2025
Vice President Marketing, Tilray Beverages at Tilray Brands, Inc.
11-2024 - 6-2025
Sr Director - East Brands at Tilray Brands, Inc.
7-2022 - 2-2023
VP of Marketing, Brewers Collective at Anheuser-Busch
10-2020 - 7-2022
General Manager, Blue Point Brewing Co. and Cisco Brewers at Anheuser-Busch
10-2019 - 9-2020
General Manager, Blue Point Brewing Company at Anheuser-Busch

Education

Master of Business Administration (MBA) from MIT Sloan School of Management
Bachelor of Business Administration (BBA) from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Senior Designation : Vice President Marketing, Tilray Beverages at Tilray Brands, Inc.
URL has been copied!

Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Carrie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Carrie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Carrie

Personality Compatibility


Other Tilray Brands, Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.