Carter Lassy

Pioneer
DISC Type : DIS

Chief Product Officer at SheerID

Marina del Rey, California, United States

Overview

Carter is an innovation-focused product and technology executive specializing in building first-to-market B2B and B2C SaaS solutions in the martech and commerce sectors. He has a proven track record of delivering significant revenue and leading global teams. People who have worked with him describe him as a natural leader with strong business acumen and customer empathy. He holds a Bachelor of Science from Harvey Mudd College.

His passion lies in developing innovative products for marketers and retailers by leveraging customer data to create exceptional experiences. He is known for fostering a positive and collaborative culture to build highly productive product and engineering teams.

He has delivered over $1B in SaaS revenue through real-time data products.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Marketing
Recently launched a new set of AI-powered tools at SheerID and is actively hiring AI-focused product leaders to his team.
Fraud Mitigation
Has spoken about the sharp increase in fraud and is focused on building products to detect and mitigate threats for marketers.
Data Privacy
His work focuses on privacy-first, identity-driven marketing, emphasizing consent-based consumer data to build trust between brands and customers.

Media Appearances

Carter has no verified media appearances

Work History

12-2024
Chief Product Officer at SheerID
12-2024
Chief Product & Technology Officer at Maropost
Chief Product Officer at Terminus
SVP Product at Terminus
SVP Product & Chief Architect at Cheetah Digital

Education

Bachelor of Science (B.S.) from Harvey Mudd College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Marina del Rey, California, United States Job Level : Leadership Designation : Chief Product Officer at SheerID
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Insights For Selling To Carter

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carter is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Carter

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Carter move?

  • They are generally fast movers and can take quick decisions
  • Can Carter take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Carter

Personality Compatibility


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