Casandra Gardner, Ph.D.

Examiner
DISC Type : cs

Associate Director Medical Affairs at BD

Oakville, Ontario, Canada

Overview

Casandra Gardner is the Associate Director of Medical Affairs at BD, leveraging a PhD from McMaster University to lead in the biotech and medical device sectors. She excels in market development, leading cross-functional teams, and forging global business partnerships for complex medical technology portfolios.

She has co-authored scientific publications on advanced polymer chemistry, specifically focusing on the development of materials for cell encapsulation.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Medical Device Commercialization
Her career spans market development, B2B sales, and licensing, focusing on bringing innovative medical technologies and devices to market.
Strategic Partnerships
She has a proven track record of cultivating relationships with KOLs, third-party organizations, and global partners to drive business success.
Hazardous Drug Safety
She has led market development for hazardous drug safety and injection portfolios, working to increase awareness and adoption of best practices.

Media Appearances

Casandra has no verified media appearances

Work History

5-2025
Associate Director Medical Affairs at BD
5-2021 - 6-2025
Sr Manager Medical Affairs at BD
1-2020 - 5-2021
Market Development Manager at BD
3-2017 - 1-2020
OEM Director, Business Development at Covalon Technologies Ltd.
7-2015 - 3-2017
Business Development Manager at Covalon Technologies Ltd.

Education

2008 - 2012
PhD from McMaster University
2004 - 2008
B.Sc. (Hon) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Oakville, Ontario, Canada Job Level : Mid-senior Designation : Associate Director Medical Affairs at BD
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Insights For Selling To Casandra

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casandra is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Casandra

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Casandra move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Casandra take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Casandra

Personality Compatibility


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