Cassandra Irizarry

Energizer
DISC Type : I

Senior Copywriter at Fingerpaint Group

New York City Metropolitan Area, United States

Overview

Cassandra Irizarry is a Senior Copywriter at Fingerpaint Group with extensive experience in healthcare advertising from her time at 21GRAMS, Evoke, and McCann Health. A graduate of San Francisco State University, her work focuses on crafting compelling promotional copy and brand messaging in the health sector.

Her academic writings suggest a deep appreciation for literature and cultural analysis, demonstrating an interest in exploring complex themes through the written word. This passion for language and storytelling underpins her professional creative work in advertising.

While at Evoke, she was part of the copywriting team for a pro bono campaign focused on promoting health equity.

Personality Overview

Enthusiastic

Relationship Oriented

Believer

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Healthcare Advertising
Her career is centered around copywriting for health-focused agencies like Fingerpaint, 21GRAMS, and Evoke.
Health Equity
Was a copywriter on "Operation Good Food & Beverages, " a pro bono campaign to promote healthier food ecosystems in Black communities.
Brand Storytelling
[Predicted] As a senior copywriter in advertising, she specializes in creating narratives and messaging for brands.

Media Appearances

Cassandra has no verified media appearances

Work History

4-2025
Senior Copywriter at Fingerpaint Group
8-2023 - 4-2025
Senior Copywriter at 21GRAMS
5-2020 - 8-2023
Copywriter at Evoke
6-2018 - 1-2019
Copy Editing Intern at McCann Health

Education

2017 - 2019
Bachelor of Arts - BA from San Francisco State University
8-2015 - 5-2017
English Language and Literature from University of Hawaii at Manoa

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Senior Copywriter at Fingerpaint Group
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cassandra

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cassandra take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cassandra

Personality Compatibility


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