Cassandra Irizarry in

Cassandra Irizarry

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Senior Copywriter at Fingerpaint Group
📍 New York City Metropolitan Area, United States

Cassandra Irizarry is a Senior Copywriter at Fingerpaint Group with extensive experience in healthcare advertising from her time at 21GRAMS, Evoke, and McCann Health. A graduate of San Francisco State University, her work focuses on crafting compelling promotional copy and brand messaging in the health sector.

Her academic writings suggest a deep appreciation for literature and cultural analysis, demonstrating an interest in exploring complex themes through the written word. This passion for language and storytelling underpins her professional creative work in advertising.

While at Evoke, she was part of the copywriting team for a pro bono campaign focused on promoting health equity.

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Experience
6 Years
Current Role
Senior Copywriter
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Cassandra cares about

Healthcare Advertising
Her career is centered around copywriting for health-focused agencies like Fingerpaint, 21GRAMS, and Evoke.
Health Equity
Was a copywriter on "Operation Good Food & Beverages, " a pro bono campaign to promote healthier food ecosystems in Black communities.
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Career

Work history

4-2025
Senior Copywriter
Fingerpaint Group
8-2023 - 4-2025
Senior Copywriter
21GRAMS
5-2020 - 8-2023
Copywriter
Evoke
6-2018 - 1-2019
Copy Editing Intern
McCann Health
In the press

Media appearances

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Education
2017 - 2019
Bachelor of Arts - BA
San Francisco State University
8-2015 - 5-2017
English Language and Literature
University of Hawaii at Manoa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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