Sara Davidson

Enthusiast
DISC Type : i

Senior Copywriter at EVERSANA INTOUCH

Boonton, New Jersey, United States

Overview

Sara Davidson is a Senior Copywriter at EVERSANA INTOUCH, specializing in the pharmaceutical advertising industry. A graduate of Rutgers University, she has experience leading copy for major healthcare brands like GE Healthcare and Sanofi Pasteur. She recently earned a certification in using generative AI tools for research and writing.

Beyond her professional work, Sara has a keen interest in the music business. Her experience includes a communications internship with the Music Business Association and completing courses on music production, indicating a passion for the creative and technical aspects of the industry.

She was the sole copywriter for multiple major accounts, including GE Healthcare and Sanofi Pasteur, early in her career.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Pharmaceutical Advertising
Her entire career, from internships to her current senior role, has been focused on copywriting within the healthcare and pharmaceutical sectors for brands like Phexxi and Hyrimoz.
Generative AI in Writing
Recently completed a certification course in using generative AI tools for research and writing, showing a proactive interest in applying new technologies to her craft.
Music Production
She has completed courses on music production and previously interned at the Music Business Association, highlighting a personal passion for the music industry.

Media Appearances

Sara has no verified media appearances

Work History

9-2024
Senior Copywriter at EVERSANA INTOUCH
9-2023 - 8-2024
Senior Copywriter at The Matchstick Group
9-2021 - 9-2023
Copywriter at McCann Health New Jersey
6-2020 - 9-2021
Associate Copywriter at McCann Health New Jersey
1-2020 - 6-2020
Communications Intern at Music Business Association

Education

9-2024 - 5-2027
Master's degree from Rutgers University–New Brunswick
2016 - 2020
Bachelor's degree from The College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 7 Location : Boonton, New Jersey, United States Job Level : N/A Designation : Senior Copywriter at EVERSANA INTOUCH
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sara

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sara take some risk or not?

  • They can take some low-probability risks if needed.

You And Sara

Personality Compatibility


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