Cassandra Willis-Abner

Pioneer
DISC Type : sdi

Chief Human Resources Officer at Press Ganey

Novi, Michigan, United States

Overview

Cassandra Willis-Abner is a results-focused healthcare leader with over 30 years of experience, currently serving as the Chief Workforce Officer at Press Ganey. Her expertise lies in creating collaborative environments and developing platforms for organizational change and improvement. She earned her Masters Degree from the University of Michigan School of Public Health.

Colleagues describe her as a passionate, innovative, and determined professional. She is deeply committed to fostering a culture of belonging within organizations. Outside of her professional life, she is a proud mother and actively celebrates her daughters achievements.

She led the design and implementation of a national strategy for patient and colleague experience across Trinity Healths 22-state system.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Workforce Strategy
As Chief Workforce Officer, she focuses on talent management, colleague engagement, and building a strong organizational culture to support employees.
Healthcare Experience
Her career includes serving as a Chief Experience Officer, focusing on improving the journey for patients, families, and colleagues. She actively participates in industry events like #HX25.
Diversity and Inclusion
A core part of her senior leadership roles at both Press Ganey and Trinity Health, where she has led diversity, equity, and inclusion initiatives.

Media Appearances

Cassandra Willis‑Abner – CHRO at Press Ganey | The Org. Featured in The Org

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Press Ganey Management Team – Cassandra Willis‑Abner listed as CHRO. Featured in RocketReach

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Work History

10-2020
Chief Human Resources Officer at Press Ganey
8-2019 - 10-2020
Chief Experience Officer and SVP, Diversity and Inclusion at Trinity Health (HQ Michigan)
6-2017 - 7-2019
Vice President, Diversity and Inclusion at Trinity Health (HQ Michigan)
6-2015 - 5-2017
Associate Director, Operations and Service Excellence at University of Michigan Health System
1-2007 - 5-2015
Corporate Director, Service Excellence and Asst. Hospital Director, Operations at University of Michigan Health System

Education

Master's Degree from University of Michigan School of Public Health
Bachelor's Degree from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 32 Location : Novi, Michigan, United States Job Level : Leadership Designation : Chief Human Resources Officer at Press Ganey
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cassandra

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They are generally fast movers and can take quick decisions
  • Can Cassandra take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cassandra

Personality Compatibility


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