Cassie Dai

Go-getter
DISC Type : d

Senior Product Marketing Manager, Amazon Astro at Amazon

New York, New York, United States

Overview

Cassie is a product marketing leader specializing in go-to-market strategy for consumer hardware, AI, and robotics. A Cornell MBA graduate, she has launched major product portfolios for Amazons Astro and Ring divisions. She was recently impacted by layoffs and is open to senior PMM opportunities in New York or San Francisco.

Outside of her tech career, Cassie is passionate about social impact and has been involved with philanthropic incubators, including serving on the gala committee for the China AIDS Fund. Colleagues describe her as a passionate, energetic, and resourceful leader who provides clarity and direction.

During her MBA, her team was the first from Cornell to become a finalist in the prestigious National Adobe Analytics Challenge, competing against over 230 teams.

Personality Overview

Self-Confident

Fast-Paced

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Go-to-Market Strategy
Her career is centered on GTM, having led strategy for major launches like Amazon's first home robot and Ring's highest-revenue product category.
Consumer Robotics & AI
Most recently led product marketing for Amazon Astro, an LLM-powered home robot, focusing on translating technical advancements into customer value.
Philanthropic Causes
Demonstrates a commitment to social impact through her involvement with a philanthropic incubator and serving on the gala committee for the China AIDS Fund.

Media Appearances

Cassie has no verified media appearances

Work History

4-2024
Senior Product Marketing Manager, Amazon Astro at Amazon
8-2022 - 3-2024
Senior Product Marketing Manager, Ring at Amazon
7-2021 - 8-2022
Senior Product Marketing Manager, Amazon Ads at Amazon
5-2019 - 5-2020
MBA Candidate at Cornell Tech
2-2016 - 3-2019
Senior Marketing Manager, Digital | Digital Product Owner at Costa Crociere S.p.A.

Education

2019 - 2020
Master of Business Administration - MBA from Cornell Johnson Graduate School of Management
2019 - 2020
Master of Business Administration - MBA from Cornell Tech

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Middle Designation : Senior Product Marketing Manager, Amazon Astro at Amazon
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Cassie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Cassie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Cassie

Personality Compatibility


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