Cassie Dai in

Cassie Dai

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Senior Product Marketing Manager, Amazon Astro at Amazon
📍 New York, New York, United States

Cassie is a product marketing leader specializing in go-to-market strategy for consumer hardware, AI, and robotics. A Cornell MBA graduate, she has launched major product portfolios for Amazons Astro and Ring divisions. She was recently impacted by layoffs and is open to senior PMM opportunities in New York or San Francisco.

Outside of her tech career, Cassie is passionate about social impact and has been involved with philanthropic incubators, including serving on the gala committee for the China AIDS Fund. Colleagues describe her as a passionate, energetic, and resourceful leader who provides clarity and direction.

During her MBA, her team was the first from Cornell to become a finalist in the prestigious National Adobe Analytics Challenge, competing against over 230 teams.

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Experience
10 Years
Current Role
Senior Product Marketing Manager, Amazon Astro
Job Level
Middle
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cassie cares about

Go-to-Market Strategy
Her career is centered on GTM, having led strategy for major launches like Amazon's first home robot and Ring's highest-revenue product category.
Consumer Robotics & AI
Most recently led product marketing for Amazon Astro, an LLM-powered home robot, focusing on translating technical advancements into customer value.
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Career

Work history

4-2024
Senior Product Marketing Manager, Amazon Astro
Amazon
8-2022 - 3-2024
Senior Product Marketing Manager, Ring
Amazon
7-2021 - 8-2022
Senior Product Marketing Manager, Amazon Ads
Amazon
5-2019 - 5-2020
MBA Candidate
Cornell Tech
2-2016 - 3-2019
Senior Marketing Manager, Digital | Digital Product Owner
Costa Crociere S.p.A.
In the press

Media appearances

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Education
2019 - 2020
Master of Business Administration - MBA
Cornell Johnson Graduate School of Management
2019 - 2020
Master of Business Administration - MBA
Cornell Tech
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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