Cassie Zimmerman

Evaluator
DISC Type : csd

Director, AMER Field Marketing at Confluent

Greater Minneapolis-St. Paul Area, United States

Overview

Cassie has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Cassie has no verified topics they care about

Media Appearances

Cassie has no verified media appearances

Work History

1-2024
Director, AMER Field Marketing at Confluent
3-2022 - 1-2024
Sr. Manager, Field Marketing - West, Central & East at Confluent
4-2019 - 3-2022
Senior Regional Marketing Manager at Okta, Inc.
11-2018 - 4-2019
Senior Marketing Manager, Americas at Trustwave
4-2013 - 11-2018
Field Marketing Manager, US at Trustwave

Education

2005 - 2009
Bachelor’s from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Mid-senior Designation : Director, AMER Field Marketing at Confluent
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cassie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cassie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cassie

Personality Compatibility


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