Catherine Attenborough

Commander
DISC Type : D

Head of Change at Wellcome Trust

United Kingdom

Overview

Catherine is the Head of Change at Wellcome Trust, specializing in people-focused business transformation. Certified in Agile methodologies, she has a strong track record leading successful change initiatives related to technology, process, and culture across purpose-driven organizations, government, and B2B environments.

She is passionate about helping people and organizations evolve. Her recent career move reflects a deliberate return to the purpose-driven, not-for-profit sector. She enjoys giving back by sharing her real-world expertise with the next generation, such as speaking to university students about Agile development.

Unique fact: She was the runner-up in the "Rising Stars 2013" competition, which recognizes ambitious and talented housing professionals.

Personality Overview

Risk-Taker

Very Quick

Decisive

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Human-Centred Change
Her mission is to help organisations adapt through effective, human-centred change management, ensuring transformation is not just delivered, but embraced by people.
Agile Methodologies
She is certified in Agile and enjoys sharing real-world stories and practical applications with university students, showing a passion for teaching the methodology.
Purpose-Driven Work
She described her recent move back to the not-for-profit sector as a "return to home" moment, showing a deep personal commitment to mission-based organizations.

Media Appearances

Catherine has no verified media appearances

Work History

12-2025
Head of Change at Wellcome Trust
2-2025 - 11-2025
Global Digital Transformation Change Lead at Kantar
10-2022 - 1-2025
Global Digital Transformation Programme Director at Kantar
12-2019 - 9-2022
Head of Transformation (Insights Division - UK & Ireland) at Kantar
8-2013 - 1-2016
Director of Business Excellence at Peabody

Education

Postgraduate Degree from University of Melbourne
Bachelor of Arts - BA from RMIT University

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Head of Change at Wellcome Trust
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Catherine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They can take decisions very fast if you manage to convince them.
  • Can Catherine take some risk or not?

  • The risks don’t matter much to them.

You And Catherine

Personality Compatibility


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