Cathleya Schroeckenstein

Trailblazer
DISC Type : DI

AI Program Manager at Babylist

Minneapolis, Minnesota, United States

Overview

Cathleya is the AI Program Manager at Babylist, where she leads company-wide AI adoption for non-technical teams. Drawing on her background in editorial and a Bachelor of Arts from UCLA, she focuses on the human side of AI, building confidence and designing intuitive systems to turn opportunities into measurable outcomes.

She is passionate about social impact work, particularly initiatives that support families. Cathleya has been part of award-winning campaigns organizing large-scale disaster relief and advocating against tariffs on baby products. She expresses pride in working for an organization that actively supports community needs.

In her new AI role, she believes that if she does her job well, she’ll have worked herself out of it within a year.

Personality Overview

Assertive

Friendly But Fast

Charismatic

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI Adoption
Leads Babylist's efforts to integrate AI for non-technical teams, focusing on building fluency, redesigning workflows, and making new tools feel practical and intuitive.
Social Impact
Involved in award-winning social impact campaigns, including large-scale disaster relief distribution and corporate social responsibility initiatives.
Supporting Families
Actively advocates for families in the US by participating in campaigns to make raising children more affordable, such as the "End the Baby Tax" initiative.

Media Appearances

Cathleya has no verified media appearances

Work History

10-2025
AI Program Manager at Babylist
2-2023
Assoc. Director, Program & Audience Development at Babylist
1-2022
Sr. Manager, Audience Development at Babylist
3-2020
Sr. Editor, Newsletters & Social at Babylist
11-2018
Director of Content Marketing at Babylist

Education

Bachelor of Arts (BA) from UCLA

More Information

Social Presence :

Prographics :

Exp : 22 Location : Minneapolis, Minnesota, United States Job Level : Middle Designation : AI Program Manager at Babylist
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Insights For Selling To Cathleya

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathleya is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cathleya

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Cathleya move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Cathleya take some risk or not?

  • They can take risks if necessary.

You And Cathleya

Personality Compatibility


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