Ross Helenius

Observer
DISC Type : ci

Sr Director BI & Data Engineering at Babylist

Greater Boston, United States

Overview

Ross is the Sr. Director of BI & Data Engineering at Babylist, specializing in architecting AI and analytics solutions that drive tangible business outcomes. A graduate of Rollins College, he hosts the "Unlocking Value with Data" podcast, exploring how to transform data into powerful insights and results.

Outside of his professional work, Ross is passionate about exploring creative uses for technology with his family. He has been actively involved in a project with his children to design and build a competitive multiplayer video game, impressively doing so without writing any traditional code.

He is building a multiplayer grappling hook game with his kids, who do not know how to code.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Data for Business Value
His podcast, "Unlocking Value with Data, " is dedicated to bridging the gap between technical data execution and measurable business impact, a core theme in his professional philosophy.
Modern Data Stack
He frequently discusses and writes about the architecture and tools of modern data platforms, including dbt, Snowflake, and data observability.
Applied AI
Focuses on the practical application of AI, using multiple purpose-built tools in his own workflow and analyzing platforms like Claude Cowork for real-world use cases.

Media Appearances

Unlocking Value with Data | Ross Helenius. Featured in Podbean

See Now

Work History

12-2025
Sr Director BI & Data Engineering at Babylist
6-2024
Show Host at Unlocking Value with Data
1-2025 - 1-2026
Director AI Transformation Engineering & Architecture at Mimecast
6-2023 - 1-2025
Director Analytics Engineering at Mimecast
2-2022 - 6-2023
Senior Manager Business Analytics Engineering at Mimecast

Education

BA from Rollins College
Certficate from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Boston, United States Job Level : Senior Designation : Sr Director BI & Data Engineering at Babylist
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ross

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ross take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ross

Personality Compatibility


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