Cathy Silva, SPHR, SHRM-SPC

Critic
DISC Type : C

VP-Human Resources East at Unified Women's Healthcare

Silver Spring, Maryland, United States

Overview

Cathy has no verified overview

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

7-2017
VP-Human Resources East at Unified Women's Healthcare
3-2016 - 6-2017
VP Human Resources at Lidl US
6-2013 - 2-2016
Director Human Resources at AgNovos Healthcare
11-2001 - 6-2013
Director, Human Resources at Dynaxys, LLC
8-2000 - 11-2001
HR Administrator at SI International

Education

2008 - 2009
MBA from University of Maryland Global Campus
MS from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 26 Location : Silver Spring, Maryland, United States Job Level : N/A Designation : VP-Human Resources East at Unified Women's Healthcare
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cathy

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cathy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cathy

Personality Compatibility


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