Cecilia Rojas Cuadra

Critic
DISC Type : C

Sr Specialist Market Access at MSD

Mexico City, Mexico

Overview

Cecilia is a Senior Market Access Specialist at MSD with a background in pharmaceutical marketing, including experience as a Brand Manager in Oncology. She is a Princeton University graduate with a degree in Economics and has developed expertise in healthcare systems and business within the pharmaceutical industry.

She is passionate about continuous learning and talent development, recently completing a comprehensive Market Access course in collaboration with Tecnológico de Monterrey. Cecilia actively advocates for using digital technology to raise awareness for health initiatives, such as platforms for lung and male breast cancer.

Cecilia has a keen interest in putting the customer first, backed by a certification in Design Thinking.

Personality Overview

Negotiator

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Market Access
Her current role is Sr. Specialist in Market Access and she recently graduated from a specialized course on the topic, indicating a primary professional focus.
Digital Health
She champions using technology and digital platforms as allies for raising public health awareness, as seen in her posts about MSD's initiatives.
Oncology Marketing
She has direct experience in this area from her previous role as Brand Manager for Oncology at MSD and discusses cancer awareness in her activity.

Media Appearances

Cecilia has no verified media appearances

Work History

1-2025
Sr Specialist Market Access at MSD
8-2022 - 12-2024
Brand Manager Oncology at MSD
9-2020 - 8-2022
Commercial Associate at MSD
7-2019 - 9-2019
Summer Associate at EY-Parthenon
6-2018 - 9-2018
Commercial Section Intern at British Chamber of Commerce in Mexico

Education

2016 - 2020
Bachelor of Science - BS from Princeton University
2009 - 2015
High School Diploma from Instituto D'Amicis

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mexico City, Mexico Job Level : Junior Designation : Sr Specialist Market Access at MSD
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cecilia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cecilia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cecilia

Personality Compatibility


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