Chandra K Raju

Planner
DISC Type : Sc

Senior Director - Global Head of Strategy, Go-To-Market (GTM), and Professional Services Practice at UST

Sammamish, Washington, United States

Overview

Chandra K Raju is a technology executive with over 22 years of experience leading global strategy and Go-To-Market for Microsoft Cloud Business Applications. A Bachelor of Engineering from Visvesvaraya Technological University, he specializes in Dynamics 365 and Power Platform. Colleagues describe him as customer-centric, results-driven, and strategic.

Early in his career, he provided functional leadership for Dynamics AX features in collaboration with Microsofts R&D engineering team in Denmark.

Personality Overview

Slower Adopter

Deliberate

Overcautious

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Go-To-Market Strategy
His current and past roles focus on leading global Go-To-Market (GTM) strategy for enterprise business solutions like Microsoft Dynamics 365 and Power Platform.
Microsoft Ecosystem
He has extensive experience with Microsoft, both as a former director and now leading a practice focused on Dynamics 365 and Power Platform solutions at UST.
Enterprise Applications
He has a long history of managing and delivering complex ERP, CRM, and low-code solutions for large, Fortune 500 clients across multiple industries.

Media Appearances

Chandra has no verified media appearances

Work History

5-2023
Senior Director - Global Head of Strategy, Go-To-Market (GTM), and Professional Services Practice at UST
9-2022 - 5-2023
Director, Customer Success Manager at Microsoft
9-2015 - 9-2022
Director Solutions Architecture at Microsoft
4-2013 - 8-2015
Senior Program Manager at Microsoft
1-2006 - 1-2007
Sr. Systems Analyst at Sonata Software

Education

1998 - 2002
Bachelor of Engineering from Visvesvaraya Technological University

More Information

Social Presence :

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Exp : 17 Location : Sammamish, Washington, United States Job Level : Senior Designation : Senior Director - Global Head of Strategy, Go-To-Market (GTM), and Professional Services Practice at UST
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Insights For Selling To Chandra

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chandra is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Chandra

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Chandra move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Chandra take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Chandra

Personality Compatibility


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