Changmou Xu

Critic
DISC Type : C

Assistant Professor of Food Processing at University of Illinois Urbana-Champaign

Urbana, Illinois, United States

Overview

Changmou has no verified overview

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Changmou has no verified topics they care about

Media Appearances

Changmou has no verified media appearances

Work History

1-2024
Assistant Professor of Food Processing at University of Illinois Urbana-Champaign
7-2021
Co-Founder at A+ Berry, Inc.
9-2025
Member Board of Directors at Phi Tau Sigma: The Honor Society of Food Science and Technology
3-2015 - 2-2024
Associate Editor - Journal of Food Biochemistry at John Wiley and Sons
7-2021 - 12-2023
Research Associate Professor at University of Nebraska-Lincoln

Education

2010 - 2014
Doctor of Philosophy (Ph.D.) from University of Florida
9-2024 - 11-2024
Harvard Bok Higher Education Teaching Certificate from Harvard University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Urbana, Illinois, United States Job Level : Junior Designation : Assistant Professor of Food Processing at University of Illinois Urbana-Champaign
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Insights For Selling To Changmou

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Changmou is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Changmou

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Changmou move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Changmou take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Changmou

Personality Compatibility


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