Charis Neves

Energizer
DISC Type : I

VP, Product & Innovation at Taylor Farms

Monterey, California, United States

Overview

Charis Neves serves as the VP of Product & Innovation at Taylor Farms, where she leads brand development and innovation within the CPG sector. Described by colleagues as highly creative and innovative, she has a successful track record managing major product lines. She holds a BA from UC Irvine and an MA from UCLA.


As a recognized voice in the food industry, she often speaks at events on consumer trends and sustainability in organic produce.

Personality Overview

Informal

Big Picture Person

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Food Product Innovation
Her career is focused on new product ideation, culinary development, and launching successful product lines like ready-to-eat salads for major retailers.
CPG Brand Management
Has extensive experience managing and growing CPG brands at companies like Taylor Farms, Century Snacks, and Ready Pac Foods.
Consumer Trends
Speaks publicly about understanding and meeting evolving consumer demands for convenience, flavor, and organic options in the fresh food space.

Media Appearances

Celebrating Taylor Farms' Female Leaders. Featured in Taylor Farms Deli (taylorfarmsdeli.com)

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Taylor Farms Introduces Six New Chopped Salad Bowls. Featured in AndNowUKnow

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Taylor Farms Recognized With Overall Food Product of the Year Award. Featured in AndNowUKnow

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Work History

5-2025
VP, Product & Innovation at Taylor Farms
5-2017 - 10-2025
Director, Product & Innovation at Taylor Farms
8-2016 - 5-2017
VP of Marketing at Century Snacks, LLC
10-2014 - 8-2016
Director of Marketing, Bistro® Bowl™ and elevĀte™ at Ready Pac Foods, Inc.
10-2005 - 10-2014
Marketing Manager at Nature's Best Powered by KeHE

Education

Bachelor of Arts from UC Irvine
Master of Arts from UCLA

More Information

Social Presence :

Prographics :

Exp : 22 Location : Monterey, California, United States Job Level : Senior Designation : VP, Product & Innovation at Taylor Farms
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Insights For Selling To Charis

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charis is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Charis

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charis move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Charis take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Charis

Personality Compatibility


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