Charles Dickerson

Commander
DISC Type : D

Vice President, Advanced Analytics at Omnicom Media Group

West Nyack, New York, United States

Overview

Charles is the Vice President of Advanced Analytics at Omnicom Media Group, leveraging a diverse background in media and advertising to integrate AI into planning and creative production. A recipient of the "32 Under 32" award, he has managed multi-million dollar ad budgets for global clients like AT&T. He holds a Bachelor of Arts from Texas Tech University.

He has a strong connection to New York, having worked with clients from NYC and founded the Hudson Valley Consulting Group. His professional interests include emerging AI capabilities and the work of companies like WarnerMedia and Microsoft. Colleagues and clients describe him as detail-oriented, hard-working, and passionate.

He once managed the live streaming promotions for world-renowned artists like Taylor Swift, Ariana Grande, and Lady Gaga during his time working on the AT&T account.

Personality Overview

Risk-Taker

Impact-Driven

Decisive

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

AI in Advertising
His current and recent roles focus on helping agencies safely adopt AI to improve how they plan, execute, and measure media for clients.
Creative Production
His headline includes "Creative Production, " and he has experience producing hundreds of creative placements and working on major entertainment assets for AT&T.
Team Leadership
He has managed diverse media teams, launched a new hybrid team in Los Angeles, and actively posts about hiring for open roles.

Media Appearances

Charles has no verified media appearances

Work History

1-2026
Vice President, Advanced Analytics at Omnicom Media Group
6-2025 - 1-2026
Senior Director, Applied AI Media Strategy at Omnicom Media Group
1-2022
President at Hudson Valley Consulting Group
10-2022 - 5-2025
Marketing Manager at Dribbleup
5-2022 - 10-2022
Head of Enterprise Strategy at Premier Online Marketing

Education

2006 - 2010
Bachelor of Arts from College of Mass Communication at Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 4 Location : West Nyack, New York, United States Job Level : Senior Designation : Vice President, Advanced Analytics at Omnicom Media Group

Interested in

Sports

PGA, NBA programs, NFL, NCAA Basketball, MLS

Entertainment

Game of Thrones, Harry Potter

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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charles

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Charles take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Charles

Personality Compatibility


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