Charles Maxell, Jr.

Questioner
DISC Type : c

Director of Sales at The Baldwin Group

Atlanta, Georgia, United States

Overview

Charles has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Charles has no verified topics they care about

Media Appearances

Charles has no verified media appearances

Work History

7-2025
Director of Sales at The Baldwin Group
5-2021 - 12-2024
Managing Director, US Digital Sales Leader at Marsh
9-2018 - 5-2021
Managing Director, Resident Sales Director at Aon
1-2010 - 9-2018
Executive Vice President, FINEX Regional Practice Leader at Willis Towers Watson
11-2007 - 1-2010
Senior Vice President, FINEX Regional Practice Leader at Willis Towers Watson

Education

B.A. from Howard University
M.Div. from Interdenominational Theological Center (Turner Theological Seminary)

More Information

Social Presence :

Prographics :

Exp : 33 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director of Sales at The Baldwin Group
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Charles

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Charles take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Charles

Personality Compatibility


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