Charlotte Severed Leijonmarck

Enigma
DISC Type : cid

Head of Marketing Nordics / Sweden at The Magnum Ice Cream Company

Stockholm, Stockholm County, Sweden

Overview

Charlotte Severed Leijonmarck leads marketing for The Magnum Ice Cream Company in the Nordics and Sweden. Her extensive career at Unilever involved managing major brands in ice cream, nutrition, and oral care, focusing on portfolio transformation and brand growth. She holds a Master of Science from Stockholm University.

As a new mother, Charlotte often shares insights on balancing a demanding career with family life. She values supportive and effective leadership, having publicly praised a former manager for their positive influence. Her industry interests include major consumer goods companies like LOréal.

She humorously refers to her newborn child as her new "baby-boss, " who is moody, irrational, and not the best communicator.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Brand Growth Strategy
Her roles at Unilever and Magnum have centered on creating and executing strategies to deliver competitive, consistent, and profitable brand growth in the Nordics.
Nordic Consumer Markets
As the head of marketing for the Nordic region, she possesses deep expertise in tailoring campaigns and product strategies for Swedish and Danish consumers.
Portfolio Transformation
She has direct experience leading teams responsible for transforming product portfolios and channel strategies to align with business targets and market trends.

Media Appearances

Charlotte has no verified media appearances

Work History

7-2025
Head of Marketing Nordics / Sweden at The Magnum Ice Cream Company
1-2025 - 7-2025
Head of Marketing Ice Cream Nordics/Sweden at Unilever
3-2024 - 1-2025
Customer Strategy & Planning Lead Nutrition Sweden at Unilever
4-2023 - 4-2024
Category Lead Oral Care (North EU) at Unilever
5-2020 - 4-2023
Nordic Marketing Manager Foods at Unilever

Education

2013 - 2015
Master of Science (MS) from Stockholm University
2013 - 2014
Education details unavailable from Marknadsakademien

More Information

Social Presence :

Prographics :

Exp : 15 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Head of Marketing Nordics / Sweden at The Magnum Ice Cream Company
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Charlotte

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Charlotte take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Charlotte

Personality Compatibility


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