Cheryl Bonk

Wildcard
DISC Type : isc

Vice President, Sales and Marketing, Chicago Division at M/I Homes

Naperville, Illinois, United States

Overview

Cheryl has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

2-2010
Vice President, Sales and Marketing, Chicago Division at M/I Homes
12-2008 - 1-2010
Sales Manager, Chicago Division at M/I Homes at M/I Homes
3-2006 - 11-2008
Vice President of Sales and Marketing at Kensington Homes, Inc.
9-2002 - 3-2006
Director of Sales and Marketing at Kensington Homes, Inc.
5-2001 - 8-2002
General Sales Manager at Kensington Homes, Inc.

Education

B.S. from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Naperville, Illinois, United States Job Level : Senior Designation : Vice President, Sales and Marketing, Chicago Division at M/I Homes
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cheryl

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cheryl take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cheryl

Personality Compatibility


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