Cheryl Chai

Collaborator
DISC Type : is

Head of Product & Customer Marketing at Sendbird

San Francisco Bay Area, United States

Overview

Cheryl has no verified overview

Personality Overview

Fair-minded

Consensus Builder

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

6-2024
Head of Product & Customer Marketing at Sendbird
4-2023 - 5-2024
Product Marketing at Square
4-2022 - 1-2023
Product Marketing, Data Transparency at Meta
6-2020 - 4-2022
Product Marketing Manager, Growth at Meta
4-2018 - 11-2019
Head of Android OEM Growth at Booking.com

Education

Master's degree from Beihang University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Product & Customer Marketing at Sendbird
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Cheryl

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Cheryl take some risk or not?

  • They probably won’t put a lot at risk.

You And Cheryl

Personality Compatibility


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