Cheryl Griffin

Wildcard
DISC Type : csi

Vice President of Professional Services at Verato

Ormond Beach, Florida, United States

Overview

Cheryl is the Vice President of Professional Services at Verato, with over 30 years of experience in healthcare and data management. She leads expert teams in identity management and data quality to improve patient care. Colleagues describe her as intuitive, focused, and an amazing leader. She holds a BS from the University of Pittsburgh.

She recently earned certifications in "Generative AI Fundamentals" and from the Pragmatic Institute, focusing on using real customer insight—not assumptions—to solve key problems.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Healthcare Identity
Leads teams focused on healthcare identity management and believes accurate identity data is foundational for innovation and patient trust.
Customer Experience
Passionate about developing and retaining world-class service teams to deliver the best possible customer experience and outcomes for clients.
Team Leadership
Focuses on developing talent and building expert teams of consultants, solution architects, and project managers to serve clients.

Media Appearances

Cheryl has no verified media appearances

Work History

8-2022
Vice President of Professional Services at Verato
5-2021
Customer Success Leader at Verato
4-2010 - 4-2021
Expert Labs Services Leader at IBM
3-1999 - 3-2010
Professional Services Leader at Initiate Systems, Inc. (acquired by IBM in 2010)
Professional Services Leader at Dynamic Healthcare, Inc. (acquired by Cerner in 2001)

Education

1986 - 1991
BS from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 26 Location : Ormond Beach, Florida, United States Job Level : Senior Designation : Vice President of Professional Services at Verato
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cheryl

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cheryl take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cheryl

Personality Compatibility


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