Cherylan (Trivisonno) Davies

Energizer
DISC Type : I

Director Field Category Management at Ferrero

Morris Plains, New Jersey, United States

Overview

Cherylan is a Director of Field Category Management at Ferrero with twenty years of experience in client-side and supplier-side research. Often described as smart, driven, and focused, she has a proven history of developing actionable shopper insights to support field sales. She holds a B. S. from Rutgers University.

She has demonstrated a long-term commitment to her company, holding several progressive leadership roles within Ferrero across Trade Marketing and Channel Development.

Personality Overview

Believer

Enthusiastic

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Shopper Insights
Her profile highlights 10 years of experience using various methodologies to develop actionable shopper insights for cross-functional groups.
Category Management
Currently serves as the Director of Field Category Management, indicating this is a core professional focus and area of expertise.
Channel Development
Previous roles at Ferrero included Team Lead for Channel Development, showing a strong background in this specific area of sales support.

Media Appearances

Cherylan has no verified media appearances

Work History

1-2022
Director Field Category Management at Ferrero
1-2019 - 1-2022
Team Lead Field Category Management at Ferrero
1-2017 - 1-2019
Team Lead: Trade Marketing Insights at Ferrero
10-2015 - 1-2017
Team Lead: Channel Development at Ferrero
4-2014 - 9-2015
Grocery Channel Development at Ferrero

Education

1990 - 1994
B.S. from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Morris Plains, New Jersey, United States Job Level : Mid-senior Designation : Director Field Category Management at Ferrero
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Insights For Selling To Cherylan

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherylan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cherylan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cherylan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cherylan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cherylan

Personality Compatibility


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