Chetan Appaiah

Critic
DISC Type : C

Country Brand Manager at Decathlon Sports India

Bengaluru, Karnataka, India

Overview

Chetan Appaiah is a Country Sport Leader at Decathlon Sports India, where he develops and implements brand strategies to drive market growth. His extensive experience within the company spans demand planning, project leadership, and operations, supported by an MBA and a certificate in Sports Management, underscoring his deep expertise in the retail sports industry.

As a passionate sports enthusiast, Chetan is on a mission to make sports accessible to more people. This personal drive is complemented by his professional skills in event management, hospitality, and client interaction, allowing him to connect with customers and partners on a deeper level to promote an active lifestyle.

Unique fact: Chetan has progressed through at least five different roles within Decathlon, showcasing remarkable adaptability and loyalty.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Strategy
As Country Brand Manager, he develops and implements brand strategies to increase market share and monitors market trends.
Retail Operations
His background includes demand/supply planning, P&L management, new store openings, and retail loss prevention, indicating deep operational knowledge.
Sports Accessibility
He describes himself as a "Sports enthusiast ensuring sport reaches the lives of many, " highlighting a personal mission.

Media Appearances

Chetan has no verified media appearances

Work History

3-2025
Country Brand Manager at Decathlon Sports India
2-2023 - 3-2025
Business Operations Excellence Manager at Ascent Real Estate Solutions
10-2020 - 3-2023
Demand Supply Planner at Decathlon Sports India
1-2018 - 10-2020
Project Leader at Decathlon Sports India
2-2016 - 1-2018
Sport Leader Coach at Decathlon Sports India

Education

11-2024 - 12-2024
Personal Finance from The 1% club
6-2021 - 12-2021
Certification from upGrad.com

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Country Brand Manager at Decathlon Sports India
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Insights For Selling To Chetan

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chetan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Chetan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Chetan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Chetan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Chetan

Personality Compatibility


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