Chris Bayley

Visionary
DISC Type : Ds

Head of Digital Product and Development at Lewisham Council

Orpington, England, United Kingdom

Overview

Chris Bayley is a digital and technology leader at Lewisham Council, specializing in product management and agile delivery. His career spans government, e-commerce, and retail with companies like Sainsburys and Harvey Nichols. He is a Certified ScrumMaster with a degree from the University of Birmingham. Colleagues describe him as an "assured presence" and "super-star team player. "

Chris has a long-standing interest in the positive impact of technology and good online experiences, which began with setting up hobby websites in his sixth-form college days. He is passionate about how digital innovation can transform lives and improve public services.

Unique fact: Before his formal career, Chris developed his passion for technology by building and setting up his own websites as a hobby.

Personality Overview

Objective Evaluator

Goal-Oriented

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Digital Public Services
He leads digital product development for a local government council and has a career history in public sector digital transformation, including roles at DWP and the Home Office.
User-Centred Design
His professional summary highlights a passion for user-centred design, and his work focuses on creating digital services for residents, staff, and businesses.
Agile Delivery
He is a Certified ScrumMaster and Scrum Product Owner, with agile delivery listed as a key strength. He was also trained in agile at the Government Digital Service (GDS).

Media Appearances

Chris has no verified media appearances

Work History

6-2024
Head of Digital Product and Development at Lewisham Council
10-2021 - 6-2024
Head of Digital Solutions at Lewisham Council
5-2021 - 10-2021
Senior Product Manager - Promotions at Sainsbury's
5-2019 - 5-2021
Senior Product Manager - Locations at Sainsbury's
3-2018 - 5-2019
Digital Product Manager at Harvey Nichols

Education

2008 - 2011
Bachelor’s Degree from University of Birmingham
2006 - 2008
Geography from Shrewsbury Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Orpington, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Product and Development at Lewisham Council
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chris

Personality Compatibility


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