Chris Bradford

Wildcard
DISC Type : csi

Head of Technology, Digital Consumer Finance at Westpac Group

Greater Sydney Area, Australia

Overview

Chris Bradford is a technology leader at Westpac with over 20 years of experience, specializing in engineering, data, and creating exceptional customer experiences. He has been instrumental in the development of Westpacs award-winning mobile banking application, which he describes as a comprehensive digital platform. He studied Science at the University of Sydney.

Outside of his professional role, Chris is passionate about solving complex problems and contributing to his community. He maintains a strong commitment to his family and personal health and fitness, balancing his career with an active lifestyle that includes surfing, as mentioned in his efforts to build Westpacs Gold Coast engineering hub.

He challenges his teams to compare their work not just to other banks, but to the innovation standards of tech giants like Apple and Google.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Digital Banking Platforms
He led the development of Westpac's new mobile app, emphasizing that he views it as a 'digital platform' with intelligence behind the user experience.
Engineering Culture
He is actively building a 'game-changing' engineering hub on the Gold Coast, promoting a culture that blends a world-class lifestyle with high-impact projects.
Customer-Centric Design
His team conducted extensive usability testing and hundreds of customer focus groups to ensure Westpac's digital products meet user needs effectively.

Media Appearances

TECH IN 10: Westpac ramps up new app rollout. Featured in Westpac News

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Westpac begins rollout of new mobile banking app, project …. Featured in Westpac News

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Work History

3-2024
Head of Technology, Digital Consumer Finance at Westpac Group
9-2019 - 3-2025
Director Of Technology, Consumer Digital at Westpac
3-2016 - 3-2025
Head Of Digital at Westpac
10-2011 - 3-2016
Head of Consumer Banking Technology at Westpac
1-2005 - 9-2011
Programme Manager at St.George Bank

Education

1991 - 1994
Science from University of Sydney
2-1989 - 10-1990
Education details unavailable from Hurlstone Agricultural College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Technology, Digital Consumer Finance at Westpac Group
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Chris

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chris take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chris

Personality Compatibility


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