Chris Garber

Observer
DISC Type : ic

Chief Financial Officer at Guild

San Francisco Bay Area, United States

Overview

Chris Garber is the Chief Financial Officer at Guild, specializing in building high-performing teams in growth-oriented technology companies. He has extensive experience in SaaS, IPOs, and strategic financial leadership, with previous senior roles at LiveRamp and Acxiom. He is an alumnus of Stanfords Graduate School of Business and Santa Clara University.

Outside of his finance career, Chris is a passionate musician and the drummer for the Garber Family Band, a cover band that plays 70s and 90s rock, including artists like Soundgarden, Led Zeppelin, and Taylor Swift. He is a father of two and also serves on the Finance Advisory Board for Santa Clara University.

Unique fact: Chris has been playing the drums since he was 11 years old.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Modern Finance
Describes himself as a "Modern Finance Executive, " leveraging SaaS performance indicators, business intelligence, and modern forecasting to drive profitable growth.
Workforce Upskilling
As CFO of Guild, he champions leveraging education and skilling as a strategic investment in human capital to attract and retain talent for the future workforce.
Team Development
Frequently posts about building great teams, working with top leaders, and sees the CFO role as a "coach" and "catalyst" for helping the business improve.

Media Appearances

Chris has no verified media appearances

Work History

9-2021
Chief Financial Officer at Guild
9-2012
Drummer at Garber Family Band
1-2017 - 1-2024
Finance Advisory Board Member at Santa Clara University
10-2018 - 9-2021
SVP, Finance & Operations at LiveRamp
7-2017 - 10-2018
SVP, Financial Planning & Analysis and Investor Relations at Acxiom

Education

2017 - 2017
Stanford Executive Program from Stanford University Graduate School of Business
2013 - 2013
Emerging CFO: Strategic Financial Leadership Program from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Financial Officer at Guild
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Chris take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chris

Personality Compatibility


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