Chris Merrick

Trailblazer
DISC Type : DI

Associate Vice President, Global Marketing. Collaboration & Conferencing at Shure Incorporated

London, England, United Kingdom

Overview

Chris Merrick is a senior B2B marketing leader at Shure, specializing in collaboration and conferencing solutions for global enterprise, government, and education markets. With an MBA from Middlesex University, he focuses on shaping market positioning and go-to-market strategy. Colleagues describe him as a talented, effective, and highly professional leader.

He is a Fellow of the Chartered Institute of Marketing (FCIM), a significant professional milestone reflecting his expertise and contribution to the marketing industry.

Personality Overview

Achievement-Oriented

Assertive

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Global B2B Marketing
He is responsible for Shure's strategic global B2B marketing, focusing on translating technology into customer value and driving measurable business impact.
Collaboration Technology
Leads marketing for Shure's conferencing and collaboration portfolio, frequently discussing the need for high-quality audio in hybrid work and learning environments.
Go-to-Market Strategy
A core part of his role involves shaping market positioning and go-to-market strategies, working closely with product, sales, and commercial teams for aligned execution.

Media Appearances

Chris has no verified media appearances

Work History

1-2026
Associate Vice President, Global Marketing. Collaboration & Conferencing at Shure Incorporated
9-2017 - 1-2026
Senior Director, Global Marketing - Conferencing at Shure Incorporated
5-2013 - 2-2017
VP, International Marketing at Blackboard
10-2009 - 4-2013
VP International Marketing at Promethean
10-2009 - 1-2011
VP European Marketing at Promethean

Education

1999 - 2002
Master of Business Administration (M.B.A.) from Middlesex University
1991 - 1995
Bachelor of Arts (B.A.) from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 37 Location : London, England, United Kingdom Job Level : Senior Designation : Associate Vice President, Global Marketing. Collaboration & Conferencing at Shure Incorporated
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Chris take some risk or not?

  • If necessary, they will be ready to take risks.

You And Chris

Personality Compatibility


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