Chris Silcock

Energizer
DISC Type : I

President, Global Brands and Commercial Services at Hilton

Watford, England, United Kingdom

Overview

As President at Hilton, Chris Silcock directs the strategy for 26 global brands and all commercial services. His leadership covers brand positioning, technology, sales, and marketing. A graduate of the University of Essex, he has been instrumental in Hiltons global sales modernization and recent innovations.

His nearly 30-year career at Hilton reflects a deep personal passion for the hospitality industry and the companys culture. He is committed to fostering strong relationships with guests, partners, and team members, viewing them as central to the companys continued success.

He recently discussed using AI to remove friction for customers and enhance the guest experience on the "NOT DONE" podcast.

Personality Overview

Informal

Imaginative

Believer

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Hospitality Brand Strategy
He leads the positioning for Hilton's 26 brands and recently announced new collections, including "Apartment Collection by Hilton, " to meet evolving customer needs.
Customer Loyalty
He oversees Hilton's loyalty programs and has spoken about the importance of partnerships and creating seamless guest experiences to foster lasting relationships.
AI in Hospitality
He has publicly discussed leveraging AI to reduce friction for customers and enhance service delivery within Hilton's commercial operations.

Media Appearances

Career Lessons in Leadership - Chris Silcock, Hilton. Featured in Spotify

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How We Build Strong Brands - Chris Silcock, Hilton. Featured in Hospitality Daily

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A Conversation with the President of Hilton, Chris Silcock. Featured in Spotify

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Work History

1-2024
President, Global Brands and Commercial Services at Hilton
9-2015 - 1-2024
Executive Vice President & Chief Commercial Officer at Hilton
9-2014 - 9-2015
Global Head, Sales & Revenue Management at Hilton
1-2013 - 9-2014
Senior Vice President, Commercial Services at Hilton
3-2009 - 1-2013
Global Head, Revenue Management at Hilton

Education

Bachelor's Degree from University of Essex

More Information

Social Presence :

Prographics :

Exp : 16 Location : Watford, England, United Kingdom Job Level : N/A Designation : President, Global Brands and Commercial Services at Hilton
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Chris

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Chris take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Chris

Personality Compatibility


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