Chris Sura

Questioner
DISC Type : c

Partner at Everise

Toronto, Ontario, Canada

Overview

Chris Sura is a Partner at Everise, specializing in strategy and revenue generation through high-impact corporate partnerships. A graduate of McGill University and Ryerson Universitys strategic marketing program, he has a history of spearheading business development and sponsorship sales for world-class events and brands.

He has a passion for large-scale live events, having spent seven years managing partnerships for The Royal Agricultural Winter Fair. His work involves connecting major brands with cultural touchstones, from agriculture and food events to premier comedy festivals, demonstrating a deep appreciation for experiential marketing.

He successfully negotiated an exclusive partnership for his agency, Everise, with the globally recognized Just For Laughs comedy festival.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Partnerships
His entire career is built on crafting impactful partnerships, recently securing a deal making Everise the exclusive sponsorship sales agency for Just For Laughs.
Sponsorship Sales
He has a proven track record of driving revenue through sponsorship for major properties like Red Bull Crashed Ice, Fan Expo Canada, and The Royal Agricultural Winter Fair.
Event Marketing
Spent seven years leading partnerships for one of the world's largest lifestyle events, The Royal Agricultural Winter Fair, showcasing his expertise in live event commercialization.

Media Appearances

Chris has no verified media appearances

Work History

11-2022
Partner at Everise
9-2017
Director, Corporate Partnerships at Royal Agricultural Winter Fair
4-2012 - 9-2017
Director, Brand Solutions at XMC | Sponsorship Canada
9-2011 - 4-2012
National Sales - Digital & Print at Sun Media
9-2009 - 8-2011
Account Executive at Maple Leaf Sports & Entertainment

Education

2001 - 2005
BA from McGill University
Strategic Marketing from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Partner at Everise
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Chris

Personality Compatibility


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