Chris Vriavas

Doer
DISC Type : ds

Head of Strategy at pharosIQ

San Francisco Bay Area, United States

Overview

An experienced executive specializing in data products and marketing operations for digital media. A graduate of Tufts University, he drives profitable growth by leveraging data strategy. Colleagues describe him as intelligent, fearless, and a creative thinker, renowned for building data-driven cultures and enhancing operational efficiency.

During his time at Tufts University, Chris was a member of the mens soccer team from 1993 to 1996, where he is listed on the all-time scoring list.

He appeared as a guest on "The unwAIred" podcast to discuss the integration of AI into marketing products and strategic change management.

Personality Overview

Strategic Planner

Risk-Accepting

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Marketing
He has spoken on podcasts and in articles about successfully integrating AI into marketing products, implementing strategic change, and exploring collaborations for complementary AI capabilities.
Data-Driven Strategy
His career focuses on using data, analytics, and a systematic methodology to drive growth, enhance efficiency, and build data-centric cultures within organizations.
B2B Demand Generation
He has extensive experience building lead and demand generation solutions for B2B technology vendors at companies like pharosIQ (formerly CONTENTgine) and Ziff Davis B2B.

Media Appearances

Chris Vriavas | Chief Strategy Officer - pharosIQ - Forbes Councils. Featured in Forbes Councils

See Now

Work History

12-2024
Head of Strategy at pharosIQ
11-2024 - 5-2025
Independent Consultant at Self-Employed
7-2020 - 7-2024
Chief Product Officer at CONTENTgine (now pharosIQ)
11-2011 - 6-2020
General Manager at Ziff Davis B2B
4-2010 - 11-2011
Director, Direct Marketing Services at CBS Interactive

Education

Bachelor's of Science from Tufts University
Masters from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Strategy at pharosIQ
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chris

Personality Compatibility


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