Chris Walker

Wildcard
DISC Type : isc

Managing Director - Asda Express at Asda

Greater Leeds Area, United Kingdom

Overview

Chris Walker is a seasoned retail executive, educated at the University of Oxford, with extensive experience at major UK grocers including Asda and Lidl. He recently led the significant expansion of Asdas convenience arm as Managing Director of Asda Express, overseeing hundreds of stores. He also serves as a Non-Executive Director at IGD.

He has a keen interest in the future of the UK food system and enjoys celebrating new product development and team successes.

Unique fact: In a previous role at Asda, he was responsible for store and online operations with a turnover of circa £11 billion and 60, 000 staff.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Convenience Retail Growth
As the recent Managing Director, he led the rapid rollout and conversion of over 500 Asda Express convenience stores across the UK.
Food Industry Strategy
Serves as a Non-Executive Director at IGD and actively promotes industry events focused on the future of the UK's food system.
Large-Scale Operations
His background includes managing retail divisions with up to 60, 000 employees and £11 billion in annual turnover, showcasing his operational expertise.

Media Appearances

Chris has no verified media appearances

Work History

1-2024
Managing Director - Asda Express at Asda
12-2022 - 1-2024
Vice President & Group Property Director at Asda
9-2021 - 1-2024
Vice President - Property & Partnerships Director & MD Asda Optical, Asda Pharmacy & Health Services at Asda
5-2021
Non Executive Director at IGD
1-2018 - 3-2020
Vice President - Retail South at Asda

Education

1999 - 2002
Master of Arts - MA from University of Oxford
GCSE from Castle Hall School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Managing Director - Asda Express at Asda
URL has been copied!

Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Chris

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chris take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chris

Personality Compatibility


Other Asda Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.