Christina Lively in

Christina Lively

Energizer · DISC type I
VP/Chief Marketing Officer at Blue Cross and Blue Shield of Kansas City
📍 Overland Park, Kansas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
29 Years
Current Role
VP/Chief Marketing Officer
Job Level
Middle
Location
Overland Park, Kansas, United States
Personality Overview

How Christina shows up

Informal
Full Of Energy
Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Christina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2022
VP/Chief Marketing Officer
Blue Cross and Blue Shield of Kansas City
4-2020 - 5-2022
Senior Vice President, Global Marketing
C2FO
6-2016 - 4-2020
Department Vice President, Marketing & Communications
Blue Cross and Blue Shield of Kansas City
5-2012 - 5-2016
Director, Brand Strategy and Integration
H&R Block
2010 - 5-2012
Director of Field Marketing
H&R Block
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1988 - 1993
BS
The University of Kansas
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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