Christina Lynch

Examiner
DISC Type : cs

VP, Marketing Director | T.J.Maxx at The TJX Companies, Inc.

Boston, Massachusetts, United States

Overview

Christina has no verified overview

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

2-2021
VP, Marketing Director | T.J.Maxx at The TJX Companies, Inc.
11-2016 - 1-2021
AVP, Marketing Director | HomeGoods at The TJX Companies, Inc.
9-2015 - 10-2016
Marketing Director at CVS Health
2-2007 - 8-2015
Senior Marketing Manager at Ocean Spray Cranberries
9-2004 - 1-2007
Brand Manager at Procter & Gamble

Education

Education details unavailable from College of the Holy Cross
Master of Business Administration (MBA) from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP, Marketing Director | T.J.Maxx at The TJX Companies, Inc.
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Christina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Christina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Christina

Personality Compatibility


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