Christina Nguyen, PCM

Critic
DISC Type : C

Customer Marketing Director at HighLevel

Dallas-Fort Worth Metroplex, United States

Overview

Christina is the Customer Marketing Director at HighLevel, where she leads go-to-market strategies for SaaS products. With a background as a startup CMO, she has a proven record of driving significant business growth. She holds a Bachelor of Science from The University of Texas at Dallas and is certified in digital marketing.

Fascinated by psychology and human motivation, Christina is a passionate advocate for diversity, inclusion, and womens empowerment. She invests in personal growth, having completed Yales course on well-being, and is dedicated to creating positive change and building strong relationships both professionally and personally.

During her time as a startup CMO, she was instrumental in increasing sales by 1, 757% and was known as the CEOs "left-hand man. "

Personality Overview

Information Seeker

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Customer Marketing
As Customer Marketing Director at HighLevel, she leads strategies for SaaS products to drive customer adoption, retention, and revenue growth.
Startup Growth
In a prior CMO role, she was a key player in a startup's initial stages, developing strategies that led to a 1, 757% increase in sales.
Diversity & Inclusion
Her headline includes #AAPI and #DEI, and she has held leadership roles in organizations like Ascend, which is dedicated to supporting Pan-Asian professionals.

Media Appearances

Christina has no verified media appearances

Work History

12-2022
Customer Marketing Director at HighLevel
9-2015 - 5-2022
VP Marketing at Ascend North Texas
8-2015
Business Development & Marketing Consultant at Undisclosed Internet Company
6-2014 - 6-2015
Language and Culture Educator at EF Education First
10-2012 - 5-2014
Chief Marketing Officer at TeeTurtle.com

Education

2008 - 2011
Bachelor of Science from The University of Texas at Dallas
Education from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Customer Marketing Director at HighLevel
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Christina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Christina

Personality Compatibility


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